Marketing Advice
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Best Newsletter Software for Authors
In the world of mailing platforms, authors are spoilt for choice. There are so many platforms to choose from and each offers its own unique features and pricing. For now, I’ll focus on the 3 I have used personally and am most familiar with – Mailchimp, MailerLite, and (most recently!) Substack.
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Social Media for Authors: An Essential Guide
Social media is a powerful tool for authors. Learn how to use platforms like Facebook, TikTok and Instagram to build your author brand.
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How to Market a Book: a Step-by-Step Guide
Once you have written and published your book, it might feel like the hard work is behind you. Unfortunately, the work has just begun, and this applies to both traditionally and independently published works. Writing a book is a feat, but now you need to get that book into the hands of readers, which can be even more challenging. Whether you are a new author or an experienced one, you will need to know how to market your book, and this step-by-step guide can help. I know that marketing your book can be daunting but it becomes easier if you break it down into clear, actionable steps. I love ticking…


